Target will cut about 500 jobs across U.S. regional offices and distribution sites, aiming to redirect resources toward stores and win back customers.
Executives outlined the reductions in an internal email obtained by the BBC, citing a need to invest where demand is strongest.
The cuts accompany a reorganization of store districts, designed to boost in-store staffing by adding labor and hours where most needed.
The move marks one of the first major decisions by new CEO Michael Fiddelke, appointed last year amid prolonged sales stagnation.
It follows workforce reductions announced in October, when Target eliminated 1,800 corporate roles, about 8% of its global corporate staff.
While smaller, the latest cuts underscore a broader strategy to prioritize staffing across nearly 2,000 U.S. stores and elevate the guest experience.
Executives said store employees will receive new “guest experience” training, though the company declined immediate comment on specific investment plans.
Target has faced softer demand for non-essential goods, supply challenges, DEI backlash, and recent tensions over immigration enforcement incidents at Minneapolis-area stores.
