Under Armour Warns of Annual Sales Decline

The sportswear brand pointed to economic uncertainty and cautious spending patterns among shoppers in its largest market.

Under Armour expects fiscal 2027 revenue to decline slightly from the previous year’s performance.

Analysts had forecast a 1.6% revenue increase to roughly $5.05 billion, according to market estimates.

The company also anticipates a low single-digit sales decline across its North American business.

Executives continue navigating softer retail demand and growing pressure within the competitive athletic apparel industry.

Under Armour forecast adjusted annual earnings between 8 cents and 12 cents per share.

Wall Street analysts previously expected earnings near 23 cents per share for the fiscal year.

The outlook highlights ongoing challenges for apparel brands confronting slower consumer spending and uneven market conditions.

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