The deal structure utilizes a 50-50 mix of cash and stock to fund this high-profile market expansion.
Cohen currently holds a 5% stake in the online marketplace and threatens a hostile takeover if the board declines.
The proposal aims to combine GameStop’s physical stores with eBay’s digital reach to create a formidable Amazon competitor.
GameStop plans to slash $2 billion in annual costs within a year to boost the combined entity’s earnings.
Management envisions using 1,600 retail locations as national centers for fulfillment, authentication, and live commerce initiatives.
Despite eBay’s larger market cap, Cohen secured $20 billion in debt commitments to back this unconventional merger.
If successful, this deal would unite two iconic brands and reshape the landscape of global digital and physical retail.
