Apple has launched a new generation of MacBook laptops, with prices starting at $1,099, aiming to spur demand in a shrinking global PC market.
The refreshed lineup includes updated MacBook Air and MacBook Pro models, reinforcing Apple’s commitment to its in-house silicon strategy.
Since shifting from Intel processors in 2020, Apple’s M-series chips have delivered notable gains in performance and battery efficiency.
The 13-inch MacBook Air begins at $1,099, targeting students and everyday users seeking premium portability.
Higher-end MacBook Pro models equipped with the new M5 Pro chip start at $2,199, catering to professionals and creative industries.
Apple continues to position the Mac as a key pillar of its computing ecosystem, despite memory chip shortages affecting the broader industry.
While the Mac generates less revenue than the iPhone, it remains strategically vital in education and high-end consumer segments.
