The European Commission stated that Temu failed to assess the systemic consumer risks and harm associated with these unverified goods.
Regulators launched the investigation after designating the Chinese-owned company as a Very Large Online Platform under strict EU law.
Independent testing discovered that numerous items, including faulty electronic chargers, failed basic European safety and performance standards.
The compliance audit also flagged hazardous baby toys containing illegal chemical levels and dangerous, detachable small parts.
Temu must now submit a comprehensive remediation action plan to European authorities before the August deadline.
EU Tech Commissioner Henna Virkkunen stated the penalty sends a very strong message to global digital marketplaces.
A Temu spokesperson expressed disagreement with the decision, calling the massive financial penalty entirely disproportionate to the situation.
The company claims its current safety systems have evolved significantly since the initial 2024 investigation began.
This action marks the second major penalty under the Digital Services Act following a prior fine against social network X.
