While Elon Musk’s rightward shift in politics has led to boycotts and sales declines against Tesla in many European countries, the situation is the complete opposite in Norway. Tesla sales in the country increased by 24% in the first half of 2025 compared to the previous year, making Norway the brand’s second largest market in Europe.
For Norwegians, the reason for their preference is not Musk’s policies, but Tesla’s charging network and seamless technology. The country, which received its first Model S deliveries in Europe in 2013, also hosts the first Supercharger network outside of North America. Today, 94% of new vehicle sales are electric, and Tesla has held 11-20% of total registrations over the last five years.
Competitors are rapidly gaining strength: Volkswagen briefly took the lead in the first quarter of the year, Volvo EVs quickly became popular, and Chinese manufacturers increased their market share.
Tesla boosted demand with the Model Y refreshed in March and the more affordable version released in May.
Furthermore, the zero interest loan and free charging campaign increased new registrations by 213% in May.However, according to a survey conducted in February, 40% of Norwegian Tesla owners believe that Musk’s political statements are damaging the brand. While some former loyal customers are calling for a boycott, the majority intend to buy a new Tesla.
