U.S. restaurants and retailers are revising wine offerings as rising tariffs push up the cost of imported European labels.
Operators say traditional menu staples, including champagne and crémant, are being replaced with more affordable alternatives due to sharp price increases.
Some suppliers have raised prices by up to 20%, while certain wines have already climbed several dollars per bottle.
Many businesses initially absorbed costs or stockpiled inventory to delay increases, but those strategies are now fading under mounting financial pressure.
Wholesalers report that imported wine prices have risen between 5% and 12% in 2025, with further increases expected this year.
Restaurants are shifting toward lower-cost selections, while retailers are reducing imported inventory and expanding domestic wine options.
Sales data shows imported wine volumes declining faster than domestic alternatives, highlighting a shift in consumer preferences.
U.S. producers are benefiting from the trend, as competitive pricing and stable costs position them to capture greater market share.
