In almost identical messages sent to customers this week, both companies announced they would be adjusting prices from April 25th, citing increased operating costs due to recent changes in global trade rules and new tariffs. Customers were urged to shop now to take advantage of the current prices.
“Recently, our operating costs have increased due to changes in global trade rules and tariffs. To continue offering the products you love without compromising quality, we will adjust our prices effective April 25, 2025,” it stated.
Temu and Shein, which sell a wide range of affordable products from fashion and toys to electronics, have gained significant popularity in the US largely by benefiting from the “de minimis” exemption. This legal loophole allows shipments under $800 to enter the country tax-free. However, this model is threatened by a new executive order signed by President Trump. The new policy aims to eliminate this exemption for products from China and Hong Kong. The policy is expected to come into effect on May 2nd.
Neither company has yet commented further on how the new trade rules will affect their operations.
