Apple will introduce its new iPhone series at an event on Tuesday. The most notable model is expected to be the thinner “iPhone Air, positioned between the standard iPhone 17 and the Pro models. According to analysts, this model could be a precursor to the foldable iPhone that may arrive in 2025.
The new device will directly compete with the Samsung Galaxy S25 Edge. Samsung’s foldable phones are in the 7th category. Considering it has reached the next generation, the iPhone Air is seen as a strategic step for Apple.
The event will introduce minor updates to Apple Watch and other products. However, all eyes will be on Apple’s pricing policy due to US President Donald Trump’s tariffs. The company anticipates more than $1 billion in additional costs this quarter. Analysts say Apple may keep the price of base models constant and increase prices for high-storage capacity models.
The new iPhones will be released without a major innovation in Siri.
Although Apple has partnered with OpenAI for AI features, it is stated that the main developments will come in 2025.
