Host cities across the USA report surprisingly low occupancy rates despite the tournament’s massive promotional blitz.
Industry data shows eight in ten hotels face weaker demand than during a typical summer season.
In Houston, boutique owners express confusion as bookings sit at 45% compared to 70% last year.
Sky-high ticket prices remain a primary deterrent, with some seats listed for tens of thousands.
Potential visitors also cite inflationary pressures and strict visa processes as significant barriers to international travel.
Industry leaders suggest fans are waiting for finalized schedules before committing to expensive lodging packages.
While Airbnb expects record-breaking numbers, traditional hotels struggle to compete with flexible rental alternatives.
Some managers compare the current lull to past major concerts that achieved instant sellouts nationwide.
Businesses now pin their hopes on last-minute travelers as the opening match finally draws near.
