Ternus will assume leadership on September 1, while Tim Cook transitions to executive chairman.
Cook drove Apple’s $3.6 trillion growth over 15 years, transforming it into a global powerhouse.
Ternus, a veteran since 2001, helped revive the Mac and shaped flagship products like iPad and AirPods.
The leadership change comes as Apple faces mounting pressure in the rapidly evolving artificial intelligence landscape.
Rivals like Nvidia have surged ahead, raising concerns about Apple’s pace of innovation.
Ternus must accelerate AI integration into the iPhone, Apple’s most critical and iconic product.
Recent partnerships, including collaboration with Google, highlight efforts to strengthen AI capabilities.
Investors now watch closely as Apple positions itself for the next wave of technology leadership.
