The new iPhone 17, released in September, has received particularly strong interest in the US and China. Its sharper screen, large storage capacity, and improved processor have attracted consumers. According to analysts, this momentum has provided a strong start to the holiday quarter, the most profitable period of the year.
Wall Street estimates that iPhone sales increased by 8.6% to $50 billion in the July-September period, and total revenue increased by 7.6% to $102 billion. Apple shares rose 24% during the same period, marking their best performance in the last two years.
Competition and AI Lag
Although Apple appears to lag behind competitors like Samsung and Huawei in the field of artificial intelligence, strong demand for its Pro models has propelled the company back to the top.
However, analysts emphasize that uncertainties in the AI strategy continue. Apple has delayed the AI-powered version of Siri until 2026. According to experts, this delay makes it difficult for the company to retain its top-tier AI capabilities. Nevertheless, the success of iPhone 17 sales shows that Apple has strengthened its leadership position once again. Apple has delayed the AI-powered version of Siri until 2026. According to experts, this delay makes it difficult for the company to retain its top-tier AI capabilities. Nevertheless, the success of iPhone 17 sales shows that Apple has strengthened its leadership position once again.
