A critical dispute affecting millions of viewers in the US is on the agenda. The carriage agreement between NBCUniversal and YouTube TV has reached an impasse. If the parties cannot reach an agreement, popular programs such as “Sunday Night Football” and “America’s Got Talent” may be removed from YouTube TV.
The issue is not just about price negotiation. The main dispute stems from YouTube’s desire to show NBC’s Peacock platform’s exclusive content directly on its own service
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NBC, on the other hand, wants Peacock to remain independent, continuing to collect user data and sell targeted advertisements.
According to experts, this disagreement could have strategic consequences for the future of media. Because YouTube has become the most-watched TV platform in the US, surpassing Netflix and Disney. Alphabet’s financial strength also gives the company a significant advantage at the negotiating table.
NBC accuses YouTube of “trying to establish an unfair advantage in the market by demanding special privileges.” YouTube claims that NBC is charging higher fees than what it offers viewers on Peacock.
If the dispute continues, both NBCUniversal could experience revenue loss and YouTube TV’s appeal could diminish.
Analysts emphasize that such crises will further sharpen the competition between traditional media and digital giants.
