Heineken to Cut 6,000 Jobs as Weak Beer Demand Hits Profit Outlook

Heineken will cut up to 6,000 jobs globally and lowered its 2026 profit growth outlook, citing weak consumer demand across key markets.

The reductions represent nearly 7% of its 87,000 workforce, as the Dutch brewer seeks efficiency gains amid leadership transition.

The company is searching for a new CEO after Dolf van den Brink’s surprise resignation, adding uncertainty during a challenging period.

Heineken aims to boost productivity and deliver stronger returns with fewer resources, responding to investor concerns over lagging efficiency.

Sector-wide pressures persist, including strained household finances, adverse weather, health warnings, and competition from alternative beverages.

For 2026, Heineken expects operating profit growth of 2% to 6%, below its previous 4% to 8% target.

Despite caution, the brewer reported 4.4% organic operating profit growth in 2025, beating forecasts and signaling a measured restructuring strategy.

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